Digital Blitz: How To Leverage The Mechanics of Digital Marketing

Every business owner needs to read this book. You can no longer afford to throw your hands in the air and step back because you “don’t understand digital marketing and don't want to”. Even if you are not the one who executes the marketing plan, you need to be at the helm, directing your marketing team’s decisions. Your team needs you to lead. Whether you own a small business, or manage a global enterprise, through reading this book you will gain expert-level strategies for leveraging the digital space to grow your business.Every marketer who wants a framework based on logic that can be used to show your clients the strategy behind your work should read this book cover-to-cover. You will gain a visual tool for illustrating how you plan to bring customers to your clients.The ProblemPromoting your business today requires a combination of multiple digital channels including your website, paid ads, multiple Social Media platforms, email, texting, video, apps, and now even the Metaverse and virtual worlds. In thirty years of the internet there has not been a standardized, reliable method for identifying which of these channels are best for your business, and how to effectively combine them. Now there is, and it is inside this book.Business owners are often advised that they need a “clear marketing strategy” but what does that mean, and how do you create one? Spending money on digital marketing can feel like throwing money into the void. The most common frustration I hear from CEOs and business owners about digital marketing is that it doesn’t make any sense to them. Digital marketing seems like everything, all over the place, all of the time. They can’t see clearly through all of the noise, and they aren’t confident that any of it will grow their business. Their greatest fear is that if they don't participate, they will seem out of touch by their customers, which equals doom. The SolutionThere is no other book in print that explains so simply and logically how digital marketing works and how to combine tactics strategically to grow your business. This book is a foundational starting-point for digital marketing. There is zero fluff on these pages, only relevant stories and examples. You will discover a simple, logical method that aligns your marketing message and tactics with the human decision-making process. This ensures that you play nice with algorithms, and use the right combination of communication channels at the right time to grow your business.Digital Blitz explains how the mechanisms of digital marketing work. You will gain the knowledge you need to make informed decisions about marketing your business. There are 20+ exercises that give you a deep understanding of your customer and how to reach them. You will gain actionable tactics to grow your business.What you will learn about digital marketing:How to make informed decisions about digital marketingA process for planning a marketing campaign that achieves any goal for any size businessHow algorithms intentionally align with the human decision-making processHow businesses follow their customers around the internetHow to determine what content will guide your customer’s journeyWhich channels to use to reach the right people at the right timeHow Marketing and Sales should collaborateWhat you will learn about planning an actual digital marketing campaign:How to create S.M.A.R.T. marketing objectivesHow to turn one happy customer into exponential salesHow to map out a Digital Blitz, which is a digital marketing campaign that guides your customer’s entire journeyHow to use the chart on the back of the book to identify opportunities and diagram campaigns for any size businessFifty real world examples of successful campaigns Read more